I run my own branding and brand naming company using dowsing, and yet my own life took years to get a simple thing right.

My name is K Sharad Haksar. I am a Brahmin, from a Kashmiri Pandit family, traditionally devoted to Lord Shiva. Eating non-vegetarian food was never a big issue for us, except for beef, of course. A cold place with harsh winters and limited food choices. You eat what is available. Much like how Bengali families have always eaten fish without it becoming a debate about faith.

I was born in Madras. So among my Kashmiri relatives, I was always the Madrasi. That label stuck quite happily.

For most of my life, I ate non-veg without thinking twice. I even had a theory to defend it. If you really care about nature, do not cut plants. Eat meat. At the time, it sounded clever. Now it just sounds like something I said to try and win arguments.

Somewhere along the way, I stopped. I noticed that on days I had not eaten meat, my dowsing felt more accurate. My mind felt quieter. My energy felt clearer. Eggs went out as well. I just paid attention to what worked better and stayed with it.

That is when things got interesting.

I was suddenly the only vegetarian in the family tree. Which meant my Kashmiri relatives decided I needed a new title. The Madrasi was officially knighted as The Tam Bram. No ceremony. Just family humour.

Here is the funny part.

The Haksar surname is officially traced to a village called Hakchar in the Baramulla district. That is the accepted explanation. End of story.

But growing up, I always heard another version. That Haksars were linked to Haak, the Kashmiri leafy vegetable, and that farmers who grew it came to be called Haksars. No book. No article. Just something that gets passed around in conversations.

So, whether it is history or coincidence, I find it amusing that a man who argued for meat most of his life is now a vegetarian, while carrying a surname that keeps reminding him of a green leafy vegetable.

This is also why, when someone comes to me for a brand name, a logo, or any design work, I do not rush it. Every step is checked with dowsing, from the first thought to the outcome. It is never just about how something looks or sounds. I look at how it sits with the business and what kind of energy it carries for the people who will interact with it every day. When the energy is positive, it does not need to be forced. It starts working on its own.

Branding does that to you. Names do that to you.

If my pendulum had a voice, it would probably say, Took you long enough.

K Sharad Haksar
Dowser | Photographer | Creative Director

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